Project Description

Tomorrow’s Marketing Leaders

Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you’d need. Through this course, you will gain not only theoretical foundations of marketing, but also practical skills you can use right away. You will learn about the key concepts of digital marketing strategy, new user acquisition, customer retention, and analytics along with step-by-step instructions to actually set up your own marketing campaigns on Facebook, Google Adwords, and other channels.

Learning Outcomes

Upon successful completion of this course, the student will be able to:
1. Use digital marketing to drive business objectives
2. Develop concrete digital marketing campaigns
3. Better understand different components of digital marketing
4. Bring more new customers through digital campaigns
5. Retain customers through loyalty and coupons
6. Use different tools to analyze and optimize digital marketing campaigns